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Referenssit

Original Sokos Hotel Ilves

Upgraded and international Hotel Ilves
adds a touch of luxury to every day

The upgraded Original Sokos Hotel Ilves opened its doors to visitors on 16 March 2022. True to its original identity, the hotel features a pleasant terrace that is popular among both hotel guests and local residents. The elegant and light lobby and lounge make visitors feel welcome. The charming, individual and thoughtfully placed reception desks ensure personal service and smooth navigation in the space. The nearby Lynx Bar & Cafe is the heart of the hotel, serving as a cosy living room for guests and locals as well as a casual co-working space or relaxed venue for a night out. The three adaptable ballrooms can be combined to accommodate even hundreds of people in large meetings or, for example, weddings. Lynx, the mascot of the legendary hotel on the bank of the Tammerkoski rapids, is featured in the modern graphic elements. The lynx adds a playful touch to the interiors and makes staying in this international hotel more memorable and unique. The renewed hotel is excellent for business travellers, conference customers, families on a city break and staycationers who are looking for a touch of luxury.

Photos: Aleksi Tikkala

Surprisingly different, proudly local
and thoroughly Finnish

Original Sokos Hotel Ilves is operated by Sokotel Oy, a Finnish hotel and restaurant chain with 14 Sokos Hotels and seven Radisson Blu Hotels. Each of the hotels is unique, and so is Ilves. The legendary Ilves was built in the 1980s, and inspiration for this international-style venue was sought all the way from the USA. The living legend has now been upgraded, respecting the existing architecture and the established brand image. The new Ilves is warm, adaptable and attractive, a refreshing hotel experience that adds a touch of luxury to every day. “Ilves has been a landmark of Tampere for almost 36 years, and its popularity and customer experience are unrivalled. At the early stages of the design, we decided that the identity that has been built over the decades must be cherished and strengthened,” says Heli Engblom, Director for Sokotel’s hotel business, describing the starting point of the renewal.

Design drivers specified together with the client:

  • Luxurious every day: uplifting experiences the customers remember for a long time
  • Inviting: spacious living room for locals and an experience hub in the Tampere city centre
  • Adaptable: lighting and furniture that adapt to different situations and the needs of customers
  • Personal: boldly different, proud of its iconic identity, feminine
    Enjoyable: warm service, straightforward and pleasant atmosphere
Rune & Bergin suunnittelema Sokos Hotel Ilveksen baari

“Your sketches and mood board images stood out in the tendering phase – they were in line with our vision. You know that a sketch has done its job and deserves to be implemented when it touches your soul and appeals to your emotions.”

Heli Engblom, Director for Hotel Business, Sokotel

Rune & Berg Design was responsible for the interior architecture design of the terrace, reception and lobby area, lounge bar and ballrooms of the iconic hotel and favourite living room of the locals. The project also included designing the distinctive graphic look and signs. Rune & Berg’s designers familiarised themselves with the world of Ilves by staying at the hotel and observing customer path and the personnel working at and around the reception. The guest rooms and conference facilities were designed by Vallila, and the chain restaurants by Visionary Design Partners. “We realised that the lobby is extremely important, because that is where the guests first feel welcome. It must have a wow factor! When the renewal plan is on the desk of a trusted partner, we know our project is in good hands,” Heli says, explaining the choice of Rune & Berg.

Easy-to-navigate space and graphic design bring out the iconic identity

Navigation in the renewed reception and lobby of Ilves is intuitive: when the customer steps in, they immediately know where to go next. “We removed all nooks and crannies and made the space clearer. For example, we moved the luggage room to make the reception area more harmonious,” Riina Ruska says, describing the background of the design. The third ballroom is also in use again, and the wayfinding system has been upgraded. All in all, the space was designed with a special focus on customer paths and user needs. The atmosphere adapts to different events, thanks to adaptable lighting and furniture.  “The added value of using a professional design company is that the designers bring their vision to the table, give us their input and paint visions of different alternatives for the look and feel of the space. A professional designer can also give comments on the spatial programme, passageways and functional materials. People flow is vital: smoothness is an essential element of the customer experience,” Heli says.

The tailored graphic look and the wayfinding system that emphasises the identity of the legendary hotel complete the luxurious everyday atmosphere of Ilves. “The more feminine, luxurious atmosphere of Ilves differs from the dark, industrially romantic style of Solo Sokos Hotel Torni, appealing to a different target group,” Riina Ruska, Lead Designer in the project sums up. The signs feature brass elements, feminine typography and memorable lynx imagery. The result strengthens the iconic identity of Ilves and its position as an attractive and diverse hotel.

“Spaces must be adaptable, and they must have safe and clear routes. Self-service machines and queue numbers facilitate the peak check-in times.”

Heli Engblom, Director for Hotel Business, Sokotel

Would you like to read more about the upgraded Hotel Ilves?

Read the Sokotel press release or article in Projektiuutiset (both in Finnish).

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Smartly

Complex spatial needs made smart

The main goal of our cooperation was to create a clear vision for Smartly of all their spatial projects and needs globally. The desired work environment supports Smartly’s culture, community and collaboration. The development work is based on Smartly’s strong value base and corporate culture, with a special emphasis on equality: we wanted to ensure a high-quality and smart work environment experience for every office. With this in mind, Rune & Berg Design’s experts have helped strategically, operationally and in spatial design.

“The cooperation is magical.
I wouldn’t even say Rune & Berg is a partner,
but a part of Smartly.”

Susan Vättö, Facilities Lead, Smartly

Photo credits Smartly.io

A smart work environment concept supporting growth

Our cooperation with Smartly began in 2016 with the development of the Helsinki office’s work environment, after which the offices in Berlin and New York were also renewed. In that case, the planning was done on the basis of country-specific needs; however, at the beginning of 2021, the cooperation was deepened and they wanted to harmonise the spatial experience between the different offices. “The goal of the concept work was to create a common understanding of the current state and future needs based on Smartly’s operating culture, co-create with Smartly’s employees and support them in change, and define the role and purpose of the work environment,” says Lead Designer Jenni Herkama at Rune & Berg Design.

The end result is a work environment concept that supports Smartly’s strategy and serves as a guideline for work environment design globally in hybrid work. The concept has provided a clear framework for an extensive renewal project, and there has been a shift from ad hoc work to systematic management. “As a team, we have gained confidence that large-scale, multidimensional and active development work in different countries is in line with the concept. In-depth cooperation ensures that things go in the right direction, always including the right expertise needed,” Jenni says. The concept is suitable for a wide variety of different spaces and locations, and allows testing of different spaces and ways of working. All Smartly employees have the opportunity to be heard, which has increased the sense of equality on every continent.

Work environment zones with look & feel

Smartly’s Facilities Lead Susan Vättö often expresses how good the cooperation is: “Without the help of Rune & Berg, we would not have succeeded on this scale. The pace of development is rapid, which includes long-term and acute needs, but Rune & Berg has a magical ability to find the balance between these and still keep an eye on the big picture. The cooperation has required a good grip from Rune & Berg, which has been a first-class success.”

The red thread in concept work: design drivers

According to Susan, it has been especially important to involve Smartly employees in the development work, because this is what is being done for them. Design drivers for the work environment concept were defined through interviews, surveys, observation and understanding provided by workshops. In addition, Rune & Berg has a long-standing understanding of both the industry and Smartly. Design drivers guide the concept and spatial design work.

Smartly work environment concept design drivers:

  • Building community – a sense of togetherness and a strong “we” spirit. The offices have extensive multifunctional lounges, terraces and a kitchen area for meetings.
  • Collaboration – a work environment where cross-team collaboration is smooth and information flows. A variety of spatial solutions supporting planned and intuitive collaboration, live, virtually and hybrid.
  • Well-being – enabling spontaneous interactions is particularly important. The spatial solutions also take into account high-quality lighting, cleanroom air, versatile ergonomics and biophilia. In addition, a separate zone has been developed for concentration and recovery.
  • Inclusive – working together and learning as keys to success. The design has taken into account a strong open culture, transparency, accessibility and equal experience in different offices.

“Internally at Smartly, the entire development team has earned full trust. Emphasis has been placed on the spatial experience and it is perceived as very important, both from the top level and at the individual level,” Susan says.

Smartly.io's value animals visible at the office

Extensive coverage of different skills

Rune & Berg Design has had a diverse team of experts involved in the development work:

  • Spatial strategy consulting
  • Design strategy, strategic design
  • Service design
  • Spatial design, interior architecture
  • Graphic design
  • Change communications
  • Project management in a global environment

“The information gathered, the analysis and the expertise of Rune & Berg have guided the strategic spatial decisions throughout the cooperation. It has been a pleasure to cooperate with Smartly’s smart and wonderful experts,” explains Lead Designer Jenni.

The recipe for successful cooperation has included committed management, an understanding of genuine needs, clear goals, employee involvement, the creation of aligned operating models and continuous learning and development.

Susan has found the cooperation very easy and immediate: “It doesn’t matter who the expert from Rune & Berg is. Everyone there has a passion for doing things, a desire to do things well without wasting anyone’s time. They are warm-hearted experts.”

Smartly.io – a creative software house

Smartly’s growth story from two founders to a global player of 650 people in eight years is unique. Smartly currently operates in 17 locations. Combining creative advertising production, media buying automation and first-class customer service, Smartly helps brands around the world increase their advertising results. At Smartly, shoes and titles remain at the door.

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Hattutehdas

A look and feel that matches the huge potential of the property

Hattutehdas is a quaint former factory building in Sörnäinen, Helsinki. During its history of almost 90 years, it has served as a hat factory and a hub for coffee roasteries and packaging facilities between 1938 and 1970. The complex has been extended three times, offering ample space and character, particularly thanks to its new memorable identity. The new name, Hattutehdas, the fresh and joyful visual look and the bowler hat logo make the property stand apart from the other buildings in the area. The new entrance area, lobbies and showroom help potential tenants understand what this historical but technically fully modern property is capable of. The clear wayfinding system complements the new Hattutehdas look and feel and helps the tenants navigate the large property.

Design drivers of the property design:

  • industrial, current
  • recognisable
  • individual
  • cheerful
  • insightful

Rune & Berg Design was responsible for the graphic look of the space and the facelift of the entrances and lobbies. We also designed a website and a digital brochure with content that match the new look. The new wayfinding concept that was also created by Rune & Berg Design promotes the usability of the building.

Inspiring look brings more recognition

Hattutehdas is located in an intensely developing area in the corner of Vilhonvuorenkatu and Sörnäisten rantatie. We wanted to freshen up the identity of the property to make it stand out among the highly competitive office market of central Helsinki. The aim was to make Hattutehdas more recognisable and attractive, which will increase the occupancy rate of vacant premises.

We've kept it under our hat long enough – new look and spaces at Hattutehdas

The new Hattutehdas identity is more memorable and recognisable than ever. The new look reflects the lively atmosphere, contemporary opportunities and unique environment of the building. It is characterised by a cheerful colour palette of peach, teal and brick, happy urban imagery and modern graphics. The individual and cheerful look is paired with facts and information on the website, the brochure and other marketing material for a balanced end result.

The renewal also included upgrading the entrances and lobbies and designing a showroom that illustrates the rental offering. The atmosphere of the entrances and lobbies was upgraded to match the new identity of the property by renewing the floor, wall and suspended ceiling materials, lightning and signs. We proposed modern canopies and Hattutehdas logos for the facade to make the property recognisable from a distance.

The showroom was built in one of the vacant premises. It helps potential tenants to see what the rentable space could look like when finished. The space has a furnished lounge and break area that are perfect for an introduction of available spaces after a rout around the property. In the showroom, the possible locations of the kitchen, work area and negotiation rooms are illustrated with the help of tape on the floor, and the showroom has a modelling image of a kitchen.

The new name of the property that was inspired by its history and the striking website and brochure make Hattutehdas memorable and unique. The entrance lobby that received a facelift and the purpose-made showroom make it easier to illustrate the opportunities of the building for potential tenants.

Would you like to learn more about Hattutehdas?

Download the brochure (in Finnish).

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Restaurant GOAT

GOAT’s unique restaurant experience – three restaurants under one roof in Espoo

Greatest of All Time – GOAT offers a unique restaurant experience that combines three familiar brands under the same concept. Skiffer, Bun2Bun and Seksico work together, drawing from the strengths of each restaurant. The selection of GOAT satisfies all tastes, welcoming customers to enjoy delicious food and the relaxed atmosphere. Despite comprising three restaurants, GOAT has only one menu, the food arrives at the same time and is paid with one invoice, which makes the experience smooth for the customer. Approachable service, atmospheric space, vintage furniture and recognisable graphics by Rasmus Tikkanen perfect the cosy and casual restaurant experience.

GOAT – Greatest of All time

GOAT is a new restaurant concept in the AINOA shopping centre in Tapiola. It serves the dishes of three trendy fast casual brands under one roof. The menu features Liuskas by Skiffer, tacos by Seksico and vegan burgers by Bun2Bun, all served at the table. Skiffer, Seksico and Bun2Bun noticed how much stronger they can be together when they supported each other during the COVID-19 lockdown, which gave them the idea to build a joint concept. The focus on Espoo, on the other hand, stems from the background of many of the founders. “Our goal was to first and foremost bring a restaurant with first-class selection into the Espoo restaurant field – the three of the best. The second important goal was to combine three brands in a way that they maintain their individuality, but can be combined into the same restaurant environment”, Outi Gummerus, the Director of Business at Peruna & Co. sums up.

Design drivers for the GOAT spatial and concept design:

  • authentic and contemporary
  • casual with excellent service
  • pleasant and cosy

Skiffer x Bun2Bun x Seksico = G•O•A•T

The GOAT mission is to bring street-wise food and Helsinki-style restaurant culture to Espoo. The aim was to create the coolest restaurant and meeting place in Espoo. The target group was lunch and dinner guests who appreciate quality and want a casual experience in Espoo. The particular focus group within the shopping centre is stay-at-home mums and dads and families. The concept had to be functional for both eating in and ordering the food home.

Rune & Berg was responsible for the concept and spatial design that comprised the service model and the functionality and atmosphere of the restaurant space. The project was implemented in close cooperation with the restaurant owners, using the agile design sprint method. After the spring, the cooperation continued with the contractor, technical design team and lessor. The aim of the two-week design sprint was to ensure that the concept had a shared vision, clear target group and identified pull factors. Particular attention was paid to atmosphere, materials and functionality. ”It was a relief to start thinking about the whole with a professional company and a group. I feel that you were able to help us. The end-result is great, we were all very pleased with it. I was especially delighted by the design sprint – it fit us well. We were at your office and went through materials and mood boards to combine ideas and start creating the desired vibe. It was absolutely a key factor”, Outi describes.

Authentic and distinctive restaurant that serves excellent food

In addition to the great concept that unites three restaurants under one roof, the GOAT spatial experience is interesting, unique and easy-to-approach. Its key characteristics are casual, contemporary, elegant, straightforward and fun. The visual elements make reference to all three restaurants: GOAT combines the checkboard floor and tiled walls of Bun2Bun with the rustic feel and panelling of Skiffer, complementing the look with colourful wallpapers and strong contrasts in true Seksico style. The end result is coherent and eye-catching. “The idea behind the rustic look and feel of the restaurant is that posters are not only art, they also reflect culture and inclusion in the surrounding community,” says Sini Ala-Nikula, Lead Designer at Rune & Berg, explaining the idea of the restaurant.

“We probably could not have thought of utilizing spatial design elements to alter the atmosphere ourselves: the gradual shift in the floor pattern and the differences in height guide the feel of the space and how people use it.”

Outi Gummerus, Director of Business at Peruna & Co. Oy that operates the restaurant

First and foremost, the new restaurant concept is warm and casual, offering an experience that meets the needs of different customers. Everyone can come to GOAT as they are. Warm oak surfaces, rustic wood and soft velvet create the perfect setting for unhurried meals. The place is full of interesting details and things to look at. “We wanted to use authentic materials, such as wood, in the furniture and surfaces. We created contrasts in different ways, for example, by combining old and new. Smooth elements, like a velvet couch, combine with rough tables that are made from old barn walls,” Sini describes.  “What was excellent, was that together we did not only think of how to make the restaurant look pleasant, but also carefully went through each target group and how they can use the space”, Outi adds.

The space adapts to different needs and times of day. At lunch time, the menu is displayed at the counter for quick viewing, while the dining experience begins with an unhurried examination of the food and drinks menus based on the waiter’s recommendations. GOAT also welcomes kids warmly to the restaurant. The restaurant also holds DJ nights, and it can be reserved for private parties. GOAT combines three brands into a seamless restaurant experience in a way that allows each brand to stand out.  Similarly, the restaurant welcomes each customer to come as they are, for lunch, dinner, or anything in between.  “The feedback that we get from customers is that it’s amazing that these three restaurants are available simultaneously and that you can come here with almost any group. The atmosphere is easy-going and welcoming. You can relax, enjoy and find something for everyone”, Outi concludes.

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Porvoo government office building

Harmonious and elegant spatial concept with a lower carbon footprint

Tulliportinkatu in Porvoo houses the shared office and customer service of the tax administration and the National Land Survey of Finland (NLS). The renewed government office building in Porvoo is unique in many ways, and it is the first project where two government offices operate in the same premises. It was also a circular economy pilot project, during which Senaatti tested long- and short-term circular measures in a renovation and alteration project. The ambitious recycling and circular economy objectives also guided the spatial design. Visually, the new working spaces and customer service areas are neutral, in line with the preferences of the employees of both offices.

Rune & Berg Designin suunnittelema Working Cafe Porvoon virastotaloon

Photos: Aleksi Tikkala

The style and atmosphere of the Porvoo government office building were inspired by the form and colours of the building.

Porvoon virastotalo

A circular economy pilot project where two government offices moved in under the same roof

The new government office building is the workplace of around 90 experts: 35 NLS and 60 tax administration employees. The building, which was originally built in 1993, was turned into a flexible working environment that feels motivating to the employees of both offices. In the customer service areas, the focus was on the clear and comfortable use of services. Particular attention was paid to a sense of privacy for customers, guidance and smooth and ergonomic daily work.  The aim was to create a new kind of concept that gives the two offices an equally important role in the building. The renewal covered an area of 1,440 square metres, and the design drivers were defined in collaboration with Senaatti and the two offices.

Design drivers:

  • the circular economy: shared spaces, repair that preserves the original structures, circularity of building supplies, recycling and avoiding plastic
  • being a pioneer: setting an example for government offices of the future
  • joint use: sensible, flexible and attractive model for shared facilities
  • the customer experience: security, functionality, privacy
  • innovativeness: new ideas, innovative solutions
Rune & Berg Designin suunnittelema Working Cafe Porvoon virastotalolle
Rune & Berg Designin suunnittelema Working Cafe Porvoon virastotalolle
Rune & Berg Designin suunnittelema taukotila Porvoon virastotalolle

The circular economy measures reduced the CO2 emissions of the construction project by 20%.

Mirkka Rekola, Adviser, Sustainability and BIM at Senaatti-kiinteistöt

Rune & Berg Designin suunnittelemat työtilat ja taukotila Porvoon virastotalolle

Rune & Berg Design was responsible for designing the customer service and working spaces in an inclusive manner, taking into account sustainability. The new customer service facilities of the government office building offer the services of the tax administration and the NLS under one roof, and in a way that meets customers’ privacy requirements better. Experience was also an important priority in the design of the working environment, as we listened to the opinions of both employee groups on moving to the shared office and the prerequisites for a smooth working experience. We analysed the needs of each office for different spaces and the links between these. The employees wanted functional, flexible and diverse spaces. The working environment is divided into shared zones that differ in terms of their soundscape and functionality, such as a quiet area for concentration and an interactive area. The use of the space is guided by commonly agreed procedures and the sharing of expertise.

Putting the circular economy into practice through furniture and material choices

In addition to the employee and customer experience, sustainability was an important element of the design. Lifecycle and circular thinking and the principle of reducing plastic guided the selection of the surface materials and furniture. The purchasing of the furniture and materials was a three-phase process: careful analysis, followed by the inclusion of circular economy criteria in furniture tendering and the eventual selections. The selection criteria included the length of the warranty period, durability in use, materials, the availability of spare parts, and disassembly and recycling at the end of the life cycle. The recycling objectives specified in the construction project provided the framework when the construction site functions were put out to tender.

Rune & Berg Designin suunnittelema Working Cafe Porvoon virastotaloon
Rune & Berg Designin suunnittelema neuvotteluhuone Porvoon virastotalolle

The Porvoo government office building is an excellent example of how designers can influence the carbon footprint of construction in many ways. The criteria specified at the designer’s desk were implemented in practice. In the project, existing structures were preserved as far as possible. For example, the existing suspended ceilings were utilised, and the recycling target for new ceilings was 30 per cent.  Natural and recycled materials were used, whenever possible. The flooring material is almost fully recycled. However, the end result does not look second-hand. The harmonious and natural colour scheme and materials create a balanced and calm atmosphere that is fitting for both the tax administration and the National Land Survey of Finland.

We want to challenge all our colleagues and partners to reduce the carbon footprint of the built environment!

Would you like to learn more about the government office building in Porvoo?

Read the articles on the co-working and circular economy aspects of the Senaatti project or the shared use of the space.

Porvoon virastotalo
Rune & Berg Designin suunnittelema Working Cafe Porvoon virastotalon tiloihin

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Break Sokos Hotel Flamingo

In Finland's largest hotel the customer experiences Flow, Joy and Harmony

Whether you are partying or relaxing, at Flamingo you will find a hotel room that is suitable for you and your loved ones. The three different room types—Flow, Joy and Harmony—may offer different moods but they are equally memorable in experience. The inspiring Flow teases with its contrasts, Joy invites you in with its lively fun and Harmony pampers you with its softness and serenity. The themes are visible not only in the hotel rooms but also in the visual appearance of the corridors and signage and in the sound world of the different floors. The renewed reception and restaurant and event world communicate the same themes to hotel guests from the moment they arrive.

What a feeling, such an experience

Located in the Flamingo Entertainment Centre, Break Sokos Hotel Flamingo was expanded in early 2019 with the Wing extension. The extension’s outer appearance, reminiscent of a chili pepper,  attracted a lot of attention already during the design phase. The same courageous design was also applied to the interiors. The main idea of ​​the renewal of Hotel Flamingo was “What a feeling, such an experience”.

The planning of the three different themes and the three different layers was guided by common design drivers:

  • holistically memorable
  • an experience that stands out from all other hotels in Finland
  • speaks to a diverse group of users

Choose a room according to your mood! Is your favourite the inspiring Flow, the lively Joy or Harmony designed for adults who are looking to get away and relax?

The different rooms and floors had to appeal to a wide range of users: families and couples, groups of friends and business travellers, and those looking to party or relax. When checking in, guests can choose to stay in the inspiring Flow or the lively Joy – both come with either twin beds or a soft king-size bed. If you need even more peace and pampering, you should choose the adult Harmony room. Rune & Berg Design was responsible for the concept and space design of the Flamingo extension, signage and the renewal of the restaurant and event facilities and reception.

A unique hotel experience that you will want to tell a friend about

The renewed rooms clarified the hotel’s profile: Sokos Hotel Flamingo is not only a constantly growing airport hotel, but also a natural part of the surrounding Flamingo Entertainment Centre. Many come to the hotel from further afield to spend time and experience. The premises combine the surprise of an experience centre with a peaceful tranquility. The whole experience is impressive, without ever becoming unnecessarily serious. You can spot the hotel’s signature animal, among others, in the wallpaper and wall art in the common areas and the neon signs in the lobbies can be seen all the way to Ring Road III running next to the hotel. Thanks to the different themes, you can see a new side of the hotel every time you visit. The unique and comprehensively designed spaces inspire guests to take photos and videos and share their experience.

The unique hotel experience is crowned by graphic details: unique wallpaper in the rooms, flamingo-themed signage and wall art, corridors and room numbers designed to match each theme, and eye-catching works of art using neon lights and acoustic elements in interesting locations.

In connection with the expansion of Flamingo, the existing premises of the hotel were also renewed: Rune & Berg designed the renewal of the hotel reception and the restaurant and event facilities. In addition to the existing restaurant, a completely new 400 square metre restaurant space was designed for breakfast and event use. In the common areas, such as the accommodation floors, emphasis was placed on a memorable and holistic atmosphere. Hotel guests can’t get lost as getting around the different wings of the hotel is facilitated by the playful but clear signage concept implemented throughout the hotel.

Rune & Berg Designin suunnittelema aamiais- ja ravintolasali Sokos Hotelli Flamingossa

We came up with a range of product labels with a look that suits each theme.

Do you want to learn more about our other projects in the airport region and in Jumbo?

Learn about, for example, the Aukio extension we realised for Finavia.

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Finavia Aukio

Aukio brings nature
to the heart of the airport

Located in the heart of Finavia’s non-Schengen terminal, Aukio brings the magic of Finland’s forests to the airport. On the triangular central plaza, passengers can take a short break or rest for a longer time in the peace and quiet of nature. Panoramic media displays encircle the plaza, offering images of the blazing northern lights, gently swaying trees and the changing seasons. The visual landscapes reproduced by almost 500 screens are complemented by furniture that matches the shapes of forest terrain, the custom-made soundscape and interactive wall projections. Spending time in the forest plaza allows passengers to relax and feel refreshed. The pleasant experience means they are more likely to choose Finavia on their next trip. “Aukio offers a moment to experience Finnish nature, seasons, cleanliness and freshness – the best qualities of the country that are not necessarily what one expects to find at an airport,” says Johanna Laakso, Customer Experience Director during the Finavia project, summarising the experience provided by Aukio.

Memorable moments in a Finnish forest

The central plaza of the Helsinki Airport extension opened in January 2019. The Aukio concept, which was designed by Rune & Berg Design and Architects Davidsson Tarkela, welcomes passengers to experience Finnish nature with all their senses. The project began as an invitation contest organised by Finavia to find a concept to develop the passenger experience in the lobbies and corridors of the non-Schengen terminal extension. The joint concept put forward by Rune & Berg Design and Davidsson Tarkela “When A Piece of Wild Turns into Peace of Mind” was selected as the winner. “The extraordinary customer experience and related customer experience pillars guide the implementation of our strategy. Those have been greatly incorporated into the design of the non-Schengen area, Aukio and the overall passenger experience”, Finavia’s Vice President of Passenger Experience and Processes explains about the background of the project.

The design drivers that guided the concept design:

  • developing a memorable passenger experience
  • taking into account Finavia’s four customer segments
  • highlighting Finnish nature and the sensory experiences it evokes

Aukio offers a memorable moment in a Finnish forest – even for those who only visit Helsinki Airport during their stay in Finland.

Rune & Berg Designin suunnitteleman Metsäaukion palvelupolku Finavian Helsinki-Vantaa lentokentälle
Rune & Berg Designin suunnittelema Metsäaukio Finavian Helsinki-Vantaa lentokentälle

In addition to the central plaza, the new concept and the renewal covered a more extensive analysis of the passenger journey. “We looked at the entire airport journey, which starts when the plane lands and the passenger arrives at Helsinki Airport, then they go through security control and step into Aukio,” explains Jenni Herkama, Lead Designer at Rune & Berg Design. The concept was designed in cooperation with Architects Davidsson Tarkela. Rune & Berg Design was also responsible for further concept development with Finavia personnel and helping to find suitable retail furniture for the concept. The audiovisual solutions for the project were designed by OiOi. PES-Architects, which designed the new extension of Helsinki Airport, was also closely involved in the project.

Immersive nature experience
as part of the customer experience

The Helsinki Airport extension was inspired by Finnish forests and the sensory experiences they evoke. Aukio is a safe space where passengers can stop for a moment to wind down in Finnish nature. Visitors can admire, for example, the movements of clouds and winds, the changing of the seasons and furniture made from Finnish birch. Passengers who are looking for wow experiences will enjoy the interactive wall projections and the unique shops and restaurants around Aukio. For example, Aukio is one of the few places in Europe that has an Ajisen Ramen restaurant. “In our design and development work, we have made sure that the experience of Finnish design, smooth traveling, nature and tranquility would make a lasting impression of exceptional quality on the tourists,” says Helsinki Airport’s Director, describing the goals of the cooperation.

The design team developed the passenger experience also from the point of view of ease, simplicity and technical solutions. Digital display technology is a key element of the Aukio experience and Finavia’s customer promise: “Smooth traveling”. Technical solutions were renewed also elsewhere along the passenger journey. The new security control process is smoother and involves a smart X-ray line, person scanners and remote reading of X-ray images on the basis of feedback provided by the security control officers. Johanna remembers how the target experience and technologies were reconciled between different project parties: “What I remember first about this project is that we had to express the emotions the space was supposed to evoke with the help of a range of technical solutions to create an impactful and coherent whole. Rune & Berg was a partner that listened to us carefully and made sure the project as a whole progressed within schedule. You had an excellent skill to manage situations where multiple internal stakeholders and their sprawling ideas had to be harmonised. The service design approach and fast iteration, for example, by sketching the client’s idea, helped in this.”

“Research shows that even a digital nature experience can be beneficial for people. Passengers can enjoy Aukio in a way that is right for the moment – from passing by to complete immersion.”

Jenni Herkama
Lead Designer
Rune & Berg Design

Rune & Berg Designin suunnittelema Metsäaukio Finavian Helsinki-Vantaa lentokentölle

Photos: Pasi Salminen

In all respects, Aukio and the spaces around it support Finavia’s customer segments and the four pillars of its customer experience: sense of time, refreshment, Finnish experiences and security. “Out of the customer experience pillars, security is realized especially in the clear and simple infrastructure and world-class safety check, Aukio provides the experience of Finland and the Finnish nature, while services, restaurants and the Finnair and Plaza Premium lounge provide refreshment, Timo explains. Finavia’s customer experience has also developed positively: “We have received positive feedback about the renewal. Our most important key performance indicator, airport service quality (ASQ), is 4.4 amongst non-Schengen passengers on a scale of 0-5 so really high. Aukio is one part of this”, Timo sums up. “Aukio’s value comes partly from its positive reputation. One of our objectives was that Aukio would also receive positive attention on social media,” Johanna says.

Aukio was a finalist at the Media Architecture Biennale 2020 in the category “More Than Human Architecture”. MAB20 calls for media architectures that move beyond the mere spectacular; as well as beyond the design of individualized services comforting human customers.

Aukio was also one of the contestants for the 2019 Kehäkukka award. The City of Vantaa grants the Kehäkukka award to a high-quality, innovative architectural site or action.

Would you like to learn more about Aukio?

Read, for example, articles on Aukio in Projektiuutiset (in Finnish) or the Finavia website. There are also videos on the Aukio pilot day (in Finnish) and the interactive solutions by OiOi.

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PostNord

New head office exceeds expectations

The most important objective of the cooperation was to understand the needs and wishes of PostNord employees concerning the functions and location of the Helsinki head office. The project was driven by the working life transformation caused by the pandemic, which PostNord grasped boldly and at an early stage. In addition to analysing needs and designing the space, Rune & Berg helped the client understand the different requirements of the re-design project and took part in negotiating a profitable lease agreement that serves the client’s needs. The end result is an appealing and stylish office in an excellent location.

Rune & Berg Designin Postnordille suunnittelemat muuntuvat työtilat

Towards easier days at the office

PostNord is currently implementing a thorough change strategy, and it is important for the company to maximise the motivation of its existing employees and find the best new talents through recruitment. The starting point for developing the working environment was to create an appealing head office that reflects the personalities and wishes of employees.

“A user-centered approach has been an important element in our cooperation since our first discussions. The Rune & Berg team exhibited a strong professional vision in their field, and they truly listened to us and our needs. The entire project was employee-driven,” Katja says.

“Together, we managed to create a head office that exceeds expectations. The new office serves as an inspiring meeting place for both PostNord’s personnel and our customers.”

Katja Luotola, Head of People and Communications at PostNord

Rune & Berg collected employee insight by interviewing representatives from different teams and reviewing the results of PostNord’s personnel survey. This insight was deepened in a workshop where the participants discussed how the office space can help make daily work smoother. We also analysed the inter-dependencies between teams from the point of view of presence and examined the known opportunities and threats of each location option. In order to determine the spatial needs, we estimated how much of the work would take place at the office and how much remotely. We wanted to gain a thorough insight in order to find the elements that affect the design and eventual location of the PostNord head office. At regular briefings, the employees were involved in the development throughout the spatial design process.

“We have served as the guiding light in this project, steering the team away from pitfalls and in the right direction. The high-quality process yielded high-quality results, and it was rewarding to have discussions with such a well-informed client,” says Raija Mattila, Account Manager at Rune & Berg.

Appealing experience

“Is this really our office?” was the comment of many amazed PostNord employees when they entered the new head office in Pasila for the first time.

“Our international colleagues and the property owners have also praised the new office and been positively impressed with the end result,” says Ville Heimola, Head of Procurement and Facility Management at PostNord.

The spatial design was based on the identified needs and guided by jointly agreed design drivers, and the aim was to produce an experience that is:

  • Modern
  • Appealing
  • Sustainable
  • Energetic

The office was designed to be easy to reach, it has excellent transport links, and it is surrounded by diverse services that make everyday life at the office smoother for the employees. The office features a shared working café that is suitable for both cosy coffee breaks and relaxed team meetings.

The spatial solutions support diverse ways of collaborating, but there are also spaces for quiet, independent work. The space is flexible and adaptable to different uses and needs. The office has been optimised for work, including hybrid work models.

“Throughout the project, Rune & Berg’s experts paid attention to even the smallest details and made sure nothing was overlooked. I would not have thought of many of the things they brought up,” Katja says.

“Looking at the project from the point of view of figures, the new space is half the size of the old one and has a more central location. The overall costs are more or less the same. We have met our objectives in this respect as well."

Ville Hilmola, Head of Procurement and Facility Management at PostNord

The cooperation is a textbook example of how the process should work: you start by analysing needs and continue with specifying the service level of the lease agreement before proceeding to the actual spatial design. The continuous support for project management from start to finish also played a major role in the successful outcome.

“Katja had a strong vision for the future and the courage to question established practices. This allowed us to think outside the box and achieve an excellent result,” Raija says.

The Planet Company community has selected PostNord’s employee-driven head office re-design as a Planet Act.

PostNord

PostNord is the leading supplier of communications and logistics solutions to, from and within the Nordic region. It makes everyday life easier through parcel and logistics services in Sweden, Denmark, Norway and Finland, and delivers mail to private customers in Sweden and Denmark. Read more at: www.postnord.com

 

Photo credits: Mikael Pettersson and Aleksi Tikkala

 

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Rettig Group

The head office of the Finnish family company combines history and future

The head office of the investment company Rettig Group Oy Ab is located on Bulevardi, in an old brewery warehouse belonging to Sinebrychoff that was originally built in 1880. The building represents the architecture of its own time and plays an important role in the cultural heritage of Helsinki. The 19th century building was converted into a modern and elegant head office whilst ensuring the continuity of the architectural heritage for future generations. Artwork and golden details crown the otherwise neutral space. The new property reflects high quality and long traditions – just like the company that occupies it.

Rettig Group

Photos: Aleksi Tikkala

Rune & Berg Designin suunnittelema lounge -tila Rettig Groupille
Rune & Berg Designin suunnittelemat tilat Rettig Groupille

For a family company, the spaces are always designed for the next generation. They must last for the next 30 years.

Jenni Herkama, Lead Designer, Rune & Berg Design

Rune & Berg Designin suunnittelema tilailme Rettig Groupille
Rune & Berg Designin suunnittelema aula Rettig Groupille
Rune & Berg Designin suunnittelemat lasiseinä teippaukset Rettig Groupin tiloihin

Renewing a prestigious building with respect for its history

The 3,000 square metre head office of Rettig Group was modernised as part of an extensive renovation. Rettig’s employees moved into the new premises in June 2018. Before this renewal, the Rettig building had last been renovated at the turn of the 1990s. The aim was to create a modern head office that would reflect the Rettig brand, the group’s strategy and the company’s distinguished history. The spatial design was based on the Rettig Group’s values – trust, collaboration, goal-orientation and premium quality – while respecting the original architecture and history. For example, the names of meeting rooms reflect the history of the company and are named after members of the Rettig family.

Design drivers specified together with the Rettig team:

  • design that lasts from one generation to the next
  • respect for the architecture, layers of history
  • modern technology meets craftsmanship and art
  • communality and new ways of working
  • usability and quality, polished details
Rune & Berg Designin suunnitelmat Rettig Groupin tiloihin
Rune & Berg Designin suunnittelema aula Rettig Groupille
Rune & Berg Designin suunnitelma Rettig Groupin aulatilaan
Rune & Berg Designin suunnittelema aula Rettig Groupille

Rune & Berg Design was responsible for the overall concept, interior design and the graphic look of the space. The outdoor and indoor wayfinding system was also designed by Rune & Berg. The space was designed in close cooperation with the Rettig project team. Architects Davidsson-Tarkela was the architect and main designer, and we worked on the layout, building permit negotiations, fixtures, general lighting and lighting principles in cooperation with them.

The unique and subtle glass partition tapings are minimalistic and modern. The details of the brass signs are sophisticatedly elegant. The result is a play between classic details and a contemporary concept.

Minimalistic design leaves room for interaction between people, art and technology

The atmosphere of the Rettig Group head office is minimalistic without being plain. Strong lines, high-quality furniture and timeless materials are paired with natural stone, art and golden and brass highlights. The space not only looks stunning but also supports Rettig’s employees in their work. We removed walls to create open concept workspaces that meet the needs of the teams. Each floor has a cosy space for having lunch and coffee and socialising with colleagues. The new social premises with showers promote an active lifestyle, such as biking to work.

The technical building system was also renewed. As with the rest of the renewal, the aim was to achieve functionality and a minimalist aesthetic. All technical solutions were discreetly integrated into the historical building. Rettig ICC, which is part of the Rettig Group, supplied the heating and cooling solutions. All the spaces received a new, premium lighting and lighting control system. The new lighting system maximises the amount of natural light, enhances user comfort and highlights the works of art. The meeting rooms have dimmable smart glass walls by HSL Group.

Yksityiskohta Rune & Berg Designin Rettig Groupille suunnitelluista tiloista
Rune & Berg Designin suunnittelema taukotila Rettig Groupille

The interactive cooperation between Rune & Berg Design and the Rettig project team ensured that the space meets the wishes of the company. The new Rettig building is a unique working environment that serves the employees and reflects the company’s identity better. As the group’s head office, the elegant building serves as a window to the world and history of Rettig.

Would you like to learn more about the renewal of the Rettig head office?

Read the ProInterior article (in Finnish).

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Farmi

From an empty office property to a seedbed for business and growth

From your very first encounter with Farmi, you will want to smile and unleash your creativity. The atmosphere is not unnecessarily serious: playful graphics, rustic tones and sprawling greenery distinguish Farmi from the traditional business park environment. Farmi is vibrant and full of energy. However, there’s plenty of space to get the job done quite efficiently – with over 18,000 square metres to choose from. From Info you can head to the COW Working cafe or to the upper modernised work levels. During the working day, you can stop by the nature-inspired atmosphere of Laituri or spend the whole day in the diverse restaurant world, where you can taste meatballs, vegetable lasagne or more modern BBQ delicacies. After the working day, you can also relax in the sauna on the 5th floor.

Rune & Berg Designin suunnitelma kiinteistökehityskohde Farmin sisääntulosta

Farmi is the ideal growth platform for companies and new innovations

Originally built in the 1990s, the former “Hermian Bitti” is located in Hervanta, Tampere. There is more to the location than meets the eye, with Tampere University of Technology and VTT Technical Research Center right next door. Despite the great location, the long-term tenant was vacating the premises and the building needed a new focus to stand out in the market. The goal was to develop a modern and inspiring work environment full of life and suitable for companies of all sizes.

The following were defined as the design drivers:

  • Market distinctiveness
  • Emphasis on strengths
  • Easily understood material to support rentals

In order to create a distinctive concept, we studied the competitive field of business parks in Finland and abroad. We paid careful attention to the characteristics and strengths of the property. After a background study and workshops with the client, we defined the main idea for ​​the property as creating an ideal space in which companies and new innovations can grow. This is how it got its name Farmi.

Wondering how your business can thrive? Bring it to Farmi.

Rune & Berg Designin suunnittelema Cow Working -tila Farmi toimistorakennukseen

Photos: Aleksi Tikkala

Farmi offers a space where ICT companies, companies utilising their technologies and students in the field can gather and meet. The environment supports synergies and the emergence of innovations, which create a unique reason to come to Farmi. Rune & Berg Design was responsible for designing the new rental-promoting business park concept as well as the graphic look and facilities.

Lively and active property where you can also find laboratory facilities

Premises alone are not enough – real estate also needs to stand out in the market and be remembered. The concept for Farmi was built not only from a market and property perspective, but also from a rental perspective. The aim was to create a developing, energetic and innovative concept. Development and innovation are supported by, among other things, laboratory facilities suitable for electronics testing, which are not found in every property.

Rune & Berg Designin suunnittelema konsepti Farmi Business Parkille

“Today, business parks need to be branded. The renewal has clearly increased the demand for the premises.”

Kristiina Borg, Project Manager, Keva

Rune & Berg Designin suunnittelema Cow Working alue Farmi toimistorakennukseen

In addition to the unique location, laboratory facilities and modern work environment, attractive opportunities were developed not only for spending time during the working day, but also afterwards. A key element in this was the diverse and attractive restaurant world, which also draws in customers from other properties in the area, enabling various encounters and appointments. In addition, the car park, for example, can be utilised for various festivals, food events, urban farming, sports and street art together with students and the rest of the surrounding community.

Rune & Berg Designin suunnittelema konsepti Farmi Business Parkille

In addition to the concept idea and the completed premises, a brochure and sketches were produced to support the rental of the property, which help to outline the possibilities of a living property. The bold renewal was worthwhile: from the premises previously used by Microsoft has emerged a truly vibrant and distinctive business park.

Do you want to get acquainted with similar real estate renovations?

Read, for example, about the comprehensive renewal of Arkadia n:o 6, located in the heart of Helsinki.

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