Juju Business Campus

New lease of life for the business campus of five properties

With Juju, you get what you want according to Conficap’s service attitude. The five-property business campus offers endless opportunities: the right services and facilities for your business, and a community in which you can succeed, meet and have fun together. The red-brick tones of the facade and the rounded lines of the logo are repeated in the interior design. The atmosphere is inspired by, among other things, the freshness of the forest floor, the warmth of wood and the peace and harmony of soft materials. The operating models and interior and lighting choices of the campus support Finnishness and ecology; for example, the intelligent lighting is also energy efficient. The signage in the premises makes it possible to move around Juju with ease.

Juju – spaces with something about them

Juju is a 45,000 square metre business campus owned by the Finnish family business Conficap and located in Pitäjänmäki, Helsinki. The campus consists of a total of five office buildings with facilities and services for companies of all sizes. The surrounding residential and business area is currently developing into a cozy city boulevard with tree-lined streets and tram lines. The wish was for Juju to be part of this development. The aim of the real estate development project was to increase the desirability of the property and develop an overall concept and service offering that meets the needs of its customers.

The project design drivers were:

  • modernity
  • sharing economy
  • communality
  • ecology

Rune & Berg Design was responsible for the user-oriented development of the property concept, the interior design of the spaces in the various properties and Juju’s graphic look. The areas to be renewed were defined on the basis of user feedback in cooperation with Conficap. The lobbies and stairwells, meeting rooms, restaurant hall, social facilities and signage were all renewed. In addition, we produced a brochure to support the marketing of the leased premises.

User-oriented concept - modern flexible spaces and shared services

Conficap’s values ​​are conveyed in the premises and in the concept: at the core of the Finnish family business are ethics, ecology and the attitude that “everything is service, everything is possible”. The property concept was developed in cooperation with not only Conficap but also the tenants. The project included observations of the site from both the outside and inside, Juju’s role in mirroring the development and services of the surrounding area and interviews with current and potential tenants. These focused on finding out what expectations tenants have when renting business premises and what is good and what needs development in Juju’s properties.

During the project, we defined the necessary and value-added services for tenants and determined the preconditions necessary for the operation of attractive services. The core service is the rental of business premises. In addition, Juju offers, among others, lobby and restaurant services, conference centre and seminar spaces, sauna facilities for rent, as well as a gym, guided exercise and massage to support well-being at work. Tenants also have the opportunity to take advantage of a shared car service, laundry services, the Kamu kindergarten and courtyards between the properties.

Want to read more about our real estate development projects?

Learn more, for example, about how we helped transform Farmi in Tampere from an empty office property to a seedbed for business and growth.

WSP

Collaborative offices for brilliant experts in three cities

The partnership between WSP and Rune & Berg is based on close cooperation, participation and shared ownership – working environments are seen not only from the point of view of people and office spaces, but in support of strategy and working culture. The backbone of the working environment development was WSP’s employees who use the offices and their experiences. Thanks to the consistent development of WSP’s spatial use and working methods, the company was able to upscale its offices by renting premises in unique locations.

WSP Finland’s offices are distinctive and reflect the preferences of their users: WSP Finland’s head office is located in the Tripla complex in Pasila, Helsinki, which is one of the major constructions in Finland in recent years, and the modernised offices in Tampere and Jyväskylä are located in the historical Tampella factory area and near the former Jyväskylä paper mill, respectively. The atmosphere is an exciting combination of old and new that brings together the global and the local in interesting ways. The spaces are casual but elegant, with a natural colour palette and a hint of the WSP brand’s muted red that gives the offices a coherent look while maintaining their local flavour. The playful signs remind employees of their talented colleagues in other locations.

Giving voice to the local community and experts

WSP is a global enterprise that specialises in civil engineering, and whose 700 experts at WSP Finland work together to build a better society. The cooperation between WSP and Rune & Berg dates back to 2016. Over the years, the two companies have, for example, designed and implemented a pre-COVID working environment concept in Jyväskylä and Tampere, and developed and re-designed the Helsinki head office, first in 2017 and again in 2019 when the office relocated to Tripla. Both WSP and Rune & Berg emphasise a customer-centred approach, and involving the employees and customers in the design process was a natural choice.

The design drivers for the project were:

  • collaboration and interaction
  • the importance of collaboration, supporting the company culture
  • understanding the employees
  • the functional needs of different experts
  • cost-efficient, creative and flexible use of space.

Rune & Berg has been responsible for the spatial concept and design, graphic elements and helped the client with renovation planning. “Human competence and know-how, in other words, expertise, are at the core of WSP’s business. Our starting point was to ask how spatial solutions can support the growth of competence and the sharing of expertise. The concept we created with Rune & Berg is strong and goes beyond the space itself – it supports the brand and our objectives,” says the Jyväskylä and Tampere project lead Sanna Kulmala, describing the background of the projects.

The underlying idea in all of WSP’s renovations was to upgrade the WSP working environments with spatial solutions that support collaboration and sharing knowledge. Rune & Berg’s main task was to develop ways of working and working spaces with participatory design methods as well as to help in implementing the change. During the project, Rune & Berg used service design methods to analyse the needs of the different experts, including observation, workshops, surveys and sharing information openly. “The greatest value has been change management and support in that. Rune & Berg has had a strong role in managing the change and internal communications”, WSP’s Facility Manager Karoliina Paavola sums up about the Tripla project.

Creating truly high-end working environments with WSP’s experts

WSP’s projects and the design of new working models started with cooperation and by mapping out and taking into account the tasks of the experts in each field. Areas of analysis at the local offices included collaboration between teams, work-related mobility, and feedback from the people who use the spaces. The Jyväskylä office features a shared working café in the entrance area, while each team has its own working space. The Tampere office chose a more open concept that supports collaboration and multidisciplinary projects. The office space is still divided into private and public areas. The main office in Tripla has shared workstations that help to prevent silos. However, the office is equipped with “home bases” that help employees find one another. Employees have been delighted about the new spaces, even though there has also been some resistance to change, Karoliina mentions. “The first reaction of a new employee moving to the Tripla office was “wow, what a lovely office, I have never worked in such a nice place!”

WSP’s employees were actively involved in the projects as both users and experts in their own fields. For example, the indoor air and acoustics specialists at the Tampere office participated in selecting materials that promote good indoor air quality and testing different sound environments. The Jyväskylä office has a separate laboratory room that was designed in close collaboration with WSP’s experts. The lobby in Tripla showcases an impressive display of WSP’s civil engineering projects, featuring drawings, 3D hologram displays, and miniatures.

In-house style partnership supports a change in working culture

The partnership between Rune & Berg and WSP is based on shared responsibility and long-term development: working environments are developed systematically, with the help of a coherent concept and by engaging with and paying close attention to the employees. “Technically, the framework provided by the concept supports scaling for different locations and premises. Adjusting the concept to different cities always requires updating, which means that it makes sense to have the same party both create and implement the concept,” Sanna says, explaining how the cooperation works in practice. “For example starting the Tripla project was easier because Rune & Berg already had knowledge from previous projects on what kind of work we do and the types of spatial needs that we have at WSP”, Karoliina adds.

On the other hand, the partnership gave rise to new practices and wider topics that support the working culture. The key to the project’s success was true participation: together we mapped out future needs at the design stage, visited the construction site and planned the use of the space at the implementation stage. The employees were eager to learn about the new working methods, proud of their new office and ready to embrace the communal practices. “Everyone in the working community learned to talk about working space and its use. We wanted to take the matter from the HR policy level to the level of practice, among the people who actually work in the space. We managed to create a culture where everyone has the courage to speak up if they want to change something,” says Sanna, describing the people-driven change process.

Would you like to learn more about the development of WSP’s working environments?

The Tampere project has been covered in an article in Rakennuslehti, and the relocation to Tripla in a news story (both in Finnish).

K-Citymarket Jumbo Food Court

Renewed Food Court gathers nine restaurants around the same table

The renewed K-Citymarket Jumbo Food Court is a pleasant experience anyone can enjoy while shopping. It has something for everyone: busy shoppers, local residents who want to eat out and customers who want to buy carefully prepared, delicious food to go. What makes the Food Court unique is that you can choose from nine different cuisines and still eat together. There are nine eateries to choose from, ranging from sushi to artisan ice cream and pastries. Exciting food should be served in an exciting environment. The innovative solutions and strong graphic elements are in line with the carefully prepared food. Food Court serves from morning to evening: you can enjoy an unhurried breakfast, nutritious lunch or a glass of wine with a friend while shopping.

Inviting atmosphere and selection
that are worth your time

Jumbo K-Citymarket’s customer promise and the backbone of its operations is “A store worth your time”.  Owner Sami Hertell has noticed that the line between a restaurant and a grocery shop is becoming more blurred: people expect experiences also at traditional grocery stores. The aim of renewing Jumbo Food Court was to create a food court that increases sales in cooperation with the shop owner and the Kesko design team. The design took into account customer flows, navigation routes and the new conceptual look of the K-chain. The new Food Court of K-Citymarket Jumbo opened in September 2020.

Design drivers of the project:

  • Inviting atmosphere: the food is easy to take away or eat in
  • Diverse selection: something delicious every day, different graphic look for each restaurant
  • Modifiable food visuals: changing food trends
  • Practical furniture: functionality, durability, easy maintenance

The design of the Food Court was also guided by the following keywords: attractive, plentiful, makes people talk, interesting, uplifting and easy-to-approach. Rune & Berg Design was responsible for the visual appearance and interior architecture of the Food Court. The project included interior design, graphic design, visualisation and furniture design. Kesko’s designers were responsible for the functional design of the service line.

Food Court invites visitors to stay for longer

People come to the Jumbo Food Court because of the food and stay because of the pleasant surroundings. Although the Food Court has over 120 seats, every eatery is easy to find, thanks to their different visual looks and signs. The area serves a range of different people, situations and needs. The new Food Court appeals to both customers who get excited easily and to those who think nothing can excite them during a shopping trip at the end of a long day. It is for foodies and for hockey fans. It is worth your time if you only have 30 minutes or if it takes 30 minutes just to get there.

The space is in line with the high-quality, fresh food. It looks fresh and relaxed. The colourful furniture and fixtures and strong graphic elements accentuate the space. To make the space more interesting and serve the variety of needs of customers, the space has different seating options. In addition to the visual appearance, durability and easy maintenance were important qualities for the furniture. The space is visually and functionally appealing – different enough to be interesting but still clear. Each eatery (Street Food, Cafeteria & Gelateria, Salad & Baguette, Fruit Kiosk) has its own colour scheme, font and icons. Together, these visuals create the pattern that is used on the walls and tables. Rune & Berg also designed the visual details of the Salonen bakery.

Would you like to read more about Jumbo Food Court?

Watch the K-Citymarket video or read the article about the new food court in Jumbo (both in Finnish).

HelmiSimpukka

The renovated HelmiSimpukka restaurants offer the best breaks on the road

HelmiSimpukka has some 130 restaurants in Finland, and they serve over 2.5 million customers every month. The mission of the nationwide chain is to make breaks on the road as comfortable as possible, with freshly cooked food, friendly service and a memorable spatial experience. Rune & Berg Design and HelmiSimpukka have worked together for several years to develop the spatial experience.

The best break along the road

The starting point of the cooperation that began in 2018 was making HelmiSimpukka one of the most popular brands in Finland, which would have a positive effect on sales and customer numbers. The aim was to build a service station concept that offers the best experience for people on the road. “We want to be a relevant and approachable service station operator that is always easy to find. It all starts with the customers. We must create long-lasting premises that continue to serve us also after 15 years,” says Emil Huttunen, Marketing and Concept Manager at St1, describing the objective of the cooperation.

Design drivers of the conceptual development:

  • the best break experience
  • fresh and easy-to-approach concept
  • product and service selection that stands out better

We designed a new spatial concept, signs and illustrations for the HelmiSimpukka service stations. The experience was developed in close cooperation with the HelmiSimpukka team. For example, the building blocks of the service station concept were brainstormed in workshops that discussed the chain’s current state and target state in 15 years. “You have always been easy to approach. We are clearly on the same page and speak the same language. If we wanted to change, for example, small details about sales, you always gave possible solutions quickly,” Emil describes the cooperation.

Cosy and straightforward space for a smooth service experience

The fresh and easy-to-approach spatial concept is based on the functional and visual framework that was created in cooperation, and it reflects the chain’s promise of always friendly service and the best selection of food on the road. We also focused on the chain’s differentiating factors, emphasising the work they do at the restaurant and making the customer paths clearer to highlight the product and service selection. “The aim was to tone down the environment. I believe that it is now easier for the customers to come to the service station and find what they need,” Emil summarises the underlying idea of the new concept.

HelmiSimpukka swears by a cosy and straightforward experience, and the new look and feel has a touch of nostalgia and the charm of old-school gas stations. Local elements also play an important role in the more than 130 restaurants of the chain. In addition to travellers, HelmiSimpukka restaurants serve the local residents of the area. In some areas, the local service station is an important service and meeting place. The concept will be implemented across Finland, but it is flexible enough to allow local colour. For example, each restaurant where the new concept is implemented will have a customised illustration on the wall that reflects its local character.

Customer-friendly concept increased sales

The renewal made the HelmiSimpukka spatial concept much more user-centred. The spatial solutions and signs that clarified the service paths in the space also improved the customer experience, which was reflected as increased sales: the core messages and services are easier to notice in a clear space. The strong and holistic look makes HelmiSimpukka restaurants stand out from the competition better than before. “I am extremely happy with our cooperation. I have a strong feeling that we are going in the right direction. In Savonlinna, for example, sales rocketed after we implemented the new concept there,” Emil says.

Feedback from the personnel has also been positive. “We have received excellent feedback from the employees. For example, we extended our service station in Vallikallio, which dates back to the 1980s, and altered the space of HelmiSimpukka Konala to bring in more light, which has lifted the spirits of the employees,” Emil sums up.

Trooli

Presentable office space for tenants at Trooli

Trooli is a four-building office block located in Kalasatama, Helsinki, right next to the Teurastamo venue and Redi shopping centre. The inner yard has parking spaces, a terrace and passageways to the different buildings. The trendy, red-brick office block is a perfect match in the developing neighbourhood that, in the near future, will offer housing and services to up to 25,000 people. Trooli is located at the intersection of a developing, vibrant business district by the sea and the historic neighbourhood of Tukkutori – hence its name Trooli (Finnish for “trawl”). To make Trooli easy to find, the modern logo and signage are visible from a distance. When visitors enter the space, they first see the premium lobby and the meeting and office spaces that make subtle references to the artisanal history of the area.

Trooli – where the big fish swim

The roots of this modernised office block date back to the 19th century. Back then, the area around Trooli was located at the edge of the city, making it ideal for sites with a high fire risk, such as factories and workshops. In the 20th century, the area developed into a busy port for large steamships and small wooden boats. The office block was built in the early 2000s.

The renewal covered the property at Lautatarhankatu 10, where the lease of the main tenant was about to expire. The building needed a new purpose. During the project, the previously single-tenant property was converted into an attractive, vibrant multi-user venue. Rune & Berg was responsible for renewing the lobby and the meeting and office spaces, and for designing a new visual look for Trooli. The project included both spatial and graphic design.

The following design drivers guided the process:

  • vibrant multi-user building
  • attractive visual look that stands out
  • modernised office space

A welcoming office where traditional craft elements meet modern premises

The new identity and visual concept of the building make the building recognisable and leave a positive impression on the companies and their visitors. The renewal covered the design of the lobby, meeting and office spaces, and the visual look and signage.

The entrance lobby is a prestigious, welcoming and appealing meeting place where the tenant companies can receive their guests with pride. Stepping into Trooli, the visitor gets the impression of a classy hotel or a restaurant rather than that of an office building. The same, warm atmosphere is present in the office and meeting rooms.

The objective in designing the visual appearance of Trooli was to make the block stand out as a high-quality, trendy business venue. The visuals are a combination of traditional crafts elements, classic quality and fresh trends. All the graphic elements, from old photographs to signs and brochures, reflect the block’s rich and eventful history. As a unique detail, there is a hand-drawn, engraved wooden piece of art behind the reception desk with boats, barrels and nets that reflect the history of the area as a port.

The one-of-a-kind, easy-to-approach appearance combined with modern office premises makes the building more recognisable and helps the owner achieve their goal of a profitable multi-user building. New tenants at Trooli include the co-working provider UMA Workspace.

Would you like to learn more about Trooli?

Delivery Hero

Delivery Hero’s office – work in the kitchen and meetings at the restaurant

Tasteful colours, light wooden surfaces, playful details and a community like no other. In Delivery Hero’s welcoming work community, everyone gets to be themselves and choose a place for working that best suits their needs. The soft pastel tones and the meeting rooms with restaurant-based themes spice up the peaceful general atmosphere with a sense of adventure. Custom-tailored for Delivery Hero, the experience is complemented by the specifically designed graphic details and varying textures. However, the best part about the new work environment is that allowing people to participate in implementing the workspace update project brought the members of the work community together even before the facilities themselves were completed.

Home to an inclusive and playful workplace culture where everyone gets to be themselves

The Delivery Hero Helsinki office project got its kickstart from the merging of Pizza Online and Foodora and the subsequent move under the same roof. Both companies were already members of the international Delivery Hero group. In early 2020, the companies merged under the Foodora brand in order to provide the consumers with a more cohesive experience and to make it in the highly competitive food delivery sector. The aim of the project was to craft inspiring premises that would both support diverse modes of work and facilitate the creation of a new community. “Delivery Hero is a modern growth company with young personnel – we wanted to offer premises that would support the employee experience and workplace culture”, says Hanna Kontinen, Delivery Hero’s HR Manager at the time, on the objectives for the workspace update project.

Design drivers specified together:

  • welcoming and playful facilities to support the company brand
  • supporting the Foodora and Pizza Online community and different ways of working
  • a holistic experience, a work environment that caters to the senses and evokes emotions

The role of Rune & Berg Design was to design the roughly 750-square-metre office facilities located in Rubik in Pasila and help the personnel adapt to the workspace update and shared ways of working. Delivery Hero’s work environment was created together with the personnel to suit them both in form and function. The project entailed interior design, graphic design for the look of the interior space as well as service design. Co-development, which entailed observation, team interviews and workshops, was used to ensure that the voice of both parties moving to the office would be heard and that the facilities would reflect the new community as a whole. “The employees embraced the change with open arms. We had a person from each team participate in the employee group during the project – we wanted to give everyone the chance to have their voice heard”, Hanna explains.

Playful graphical details and themed meeting rooms give a finishing touch to the experience

The facilities of the youthful growth company were designed so that they would be comfortable and facilitate interaction, while also giving consideration to the special characteristics related to different roles and tasks. Focus and interaction are balanced: Delivery Hero’s office has spaces suited for work where peace and quiet is needed as well as spaces suited for sparring with coworkers. The kitchen and surrounding lounge area form the cosy centre of the office, where it is possible to eat and prepare lunch, relax, work and have meetings.

The graphical elements and details were also allowed to be casual, even humorous. Restaurant-based themes were designed for the meeting rooms, which showed in the decoration, glass wall tapings and names. “The end result was very successful and reflected our work community. The experience manages to maintain a professional feel despite flirting playfully with the hassle of a food delivery company’s everyday operations. The meeting rooms have very diverse atmospheres – you can choose your meeting room by feel or according to the subject in discussion”, Hanna describes the experience of working in the new facilities.

Premises that support diverse modes of work and the creation of a new community were created for Delivery Hero. The facilities, which were designed together and also support community and working together, had a positive impact on the atmosphere and the work itself. The welcoming common spaces with well-equipped kitchen areas and pool tables brought the employees together and supported the formation of the new community. The unique characteristics of each individual get to blossom in Delivery Hero’s new facilities, creating a rich work community and a sustainable foundation for success.

The cooperation of Rune & Berg and the client was smooth as well. The project provided a chance for direct discussion and creative ideas. “We had a lot of faith in the project right from the start. Communication was easy, and the cooperation went smoothly. We did not have previous experience from similar projects, so it was essential that you took an objective role, gave advice and had conversations with other stakeholders. Overall, we got the sense that our concerns were addressed and we were really appreciated as a client”, Hanna summarises.

Would you like to learn more about the Delivery Hero project?

Read the furniture supplier Restatop’s article (in Finnish).