A company from the construction industry

The entire office as a showroom

The new work environment of the company in Pitäjänmäki is a showroom for corporate culture as well as the entire sector: different building supplies brands have a strong presence in the five-storey office of this pioneering company. The actual product presentation space is located near the entrance, featuring, for example, a dark ceiling and plastered wall, which make the atmosphere and experience memorable from the start. The working floors, on the other hand, are wonderfully quiet, thanks to high-class acoustics solutions. The use of colours also reflects the atmosphere: blue represents quiet concentration and brick red – the colour inspired by the facade of the building – active collaboration.

Work environment where pioneership meets comfort

The purpose of the building supplies and solutions manufacturer company is to improve quality of life through comfortable and healthy living environments. The company wanted the 20-year-old office property in Pitäjänmäki to reflect the same ideology. The aim of the work environment renewal, which was implemented in connection with the renovation, was to design an activity-based office that would make the company’s business and role as a pioneer more concrete and support different functions and the ways of working shaped by the pandemic.

The design was guided by the following design drivers that were specified with the client:

  • pioneership
  • sustainability and sustainable development
  • aesthetics
  • comfort and well-being

 

Rune & Berg Design was responsible for the interior architecture and graphic design of the project. We also supported the work community in the change from private offices to a modern, more open working concept and culture, for example, by establishing rules and holding online information events. “The private office layout, which is characteristic of the early 2000s, did not support the contemporary culture of working together. We wanted to modernise both the structure and the ways of working. Because the company specialises in construction, we also wanted to use their own products and showcase them in innovative ways,” Riina Ruska, Lead Designer for the project sums up.

Each floor has its unique feature

The company’s new work environment is not only a showroom of innovative solutions, but also an inspiring work environment. Most of the visitors only see the reception area and showroom on the first floor and the restaurant and meeting rooms. The second, third and fourth floors are dedicated to working independently or together, not forgetting breaks. “The breakrooms have different focuses on different floors. They offer, for example, books and specialty coffees. The idea behind this is that people would move between the floors and share information on common customers and sites across the business units,” Riina says.

 

Premises that meet the needs of changed working practices – such as a silent room, sound-proof room for phone work and project workrooms – further increase well-being. Each floor has plenty of green elements, and the floors are divided into different zones from silent to loud. In addition, the existing saunas and roof terrace are now available for the entire staff. “The emphasis was on restorative spaces. For example, the renewed sauna and fireplace area is extremely cosy. It can even be used for internal, laid-back meetings, such as discussing the new week together over breakfast on Mondays,” Riina sums up.

Oura Health

Design started from values and collaboration

Oura is a Finnish health tech company that has sold over a million smart rings. Its operations are based on supporting people’s well-being and improving their quality of life. The rapidly growing Finnish team needed a new home and found it on Pohjoisesplanadi. In addition to the 600 square metre office, we designed a 400 square metre extension and gallery. The aim was to create a cohesive office of the hybrid era that promotes the collaborative Oura culture while supporting quiet work and concentration.

Empowering work environment for well-being experts

The new Oura office in central Helsinki is strongly based on well-being, as are the company and its employees. The natural colour palette and ample green decor leave room for creativity and promote recovery. The office has different kinds of spaces that are suitable for solo work, brainstorming and the construction of Oura ring prototypes. Things are not taken too seriously: there is a working café and a game area to support a great communal feeling. The signature visual look is repeated in the round shapes of the luminaires, acoustic panels and graphic elements, which is a reference to the Oura logo and smart ring.

The design drivers for the office design were specified in a workshop with the Oura project team:

  • attractive: boldly professional atmosphere, functional and innovative spaces
  • well-being: the space oozes holistic well-being, as does the brand itself
  • internal potential: natural space empowers and fosters creativity
  • good vibes for all: lively and inspiring premises that support a good team spirit and sense of community
  • technology focus: technology is visible in the space in a subtle but convincing way

Rune & Berg Design was responsible for the interior architecture and graphic design of the project. The project included a workshop with the project team, discussing the function and atmosphere of the space and the underlying ideas. “We started from Oura’s values and what the smart ring represents. The aim of the premises is to support well-being and get the most out of each employee,” Aino Keto, Project Lead Designer describes.

Well-being and the rhythm of nature as underlying themes

Oura’s business principle and corporate culture are based on supporting holistic well-being and reaching one’s full potential. The new office also supports these goals: the workstations that are divided by curtains facilitate communication, and the different meeting and brainstorming spaces encourage sharing ideas. The shared lobby and working café are ideal for communal moments with colleagues and partners. Quiet spaces, green decor elements and the acoustic panels that soften the sound environment ensure that the workday supports the employees’ well-being.

The visual look of the Helsinki office is founded on well-being, nature and balance. It was inspired by the colours and materials that are found in nature at different times of the day. “Oura is present in its customer’s life at all hours. This is why the office also reflects the circadian rhythm to create an impressive spatial experience where everything comes together and supports the Oura brand,” Aino says. “The colours reflect different times of day. We were also able to use the existing furniture in the space. We hardly needed to buy anything new,” Roosa Westerman, Interior Architect for the Project sums up.

The new Oura work environment forms a coherent spatial experience that supports the company’s brand and values. “Based on feedback, the office feels comfortable and enjoyable to its users. They have been very happy,” Aino says. Oura’s international offices are also interested in the look and feel and details of the Finnish office. For example, the San Francisco team is highly excited with the new office, in particular, the mirror-like Oura logo in the lobby.

Holiday Club

Holiday mood and colours of Finnish nature at the Fredriksberg office

Holiday Club employees moved into the brand new Vallila office in early 2022. The bold and edgy 670 sqm office is located in the newly constructed Fredriksberg property. The office is a Holiday Club for the employees, welcoming them to choose a working space that best supports their work. There are active and quiet workspaces, various project and meeting rooms and focus spaces. The colours of Finnish nature in all seasons add the finishing touch to the casual high-quality atmosphere.

A CLUB that inspires doing things together

Producing meaningful holiday experiences to its customers is at the core of Holiday Club. This can also be seen, felt and experienced at the new Fredriksberg office. The aim of the project was to create a work environment for Holiday Club that would represent the industry and support new ways of working, bringing different professional groups and teams even more firmly together. “Our role was to support the transformation of the culture and ways of working through spatial solutions. We set out to build a CLUB that would support encounters between people and have a holiday atmosphere,” Sara Tuohikumpu, Lead Designer for the project, says.

The design of the office was guided by the following design drivers, which were based on the personnel survey and interviews:

  • corporate culture that encourages cooperation and synergies between teams
  • inspiring space that makes one feel like they’re on holiday and supports different encounters
  • adaptability and taking into account project and phone work.

Rune & Berg Design helped Holiday Club to specify its future needs and was responsible for the interior architecture design of the work environment that supports a communal working culture. The specification of the needs included a personnel survey, tour and observation in the previous premises in Herttoniemi and in Fredriksberg, as well as interviews and a workshop with key persons. The most important areas of development were comfort, diverse furniture and acoustics. “The courage to suggest spatial solutions that support the future ways of working was essential in the project. The different spaces have different themes, atmospheres and functions that increase creativity and productivity,” Sara describes.

Attractive space that supports new ways of working

“Working together was a clear focus at the Holiday Club office. The work cafeteria is as large as the actual workspace. The project rooms and, for example, walking mats are located in the middle, offering views over the roofs of the Konepaja area,” Sara says. The heart of the office is the work cafeteria that is suitable for taking a break, enjoying lunch, or communal events and information sharing. The workspace is divided into quiet and active areas, which guarantees optimal conditions both for those who work on the phone and for those who need to concentrate. The flexible project facilities, on the other hand, adapt to project stages and the needs of users. “The visual look and feel of the office is highly important to Holiday Club employees. Holiday Club destinations in Finland inspired the style and atmosphere of the office,” Sara adds.

The deployment of the new office involved several shared practices and ways of working. In the current hybrid model, work is done both at home and at the office, so the decision was made to have shared workstations instead of dedicated workrooms. Partners and CLUB members from other offices are also welcome to work at Fredriksberg. “Based on comments from a feedback survey, the general feeling about the new office is very positive. Especially the beautiful, well-designed space and the opportunity to change seats during the workday has been liked”, says Nina Kuntola, HR Director for Holiday Club, summarising the experiences at the new office.

Would you like to learn more?

Read the article on Kauppalehti on Holiday Club’s move to Fredriksberg (in Finnish).

Sponda Kaivokatu 8

The top floor of Citycenter underwent a transformation

The eight floor of the iconic Citycenter property, which was completed in 1967, was transformed into a modern office environment with a premium location and top-notch functionalities and details that make it unique. Near the entrance, the space opens up into a working café that is also open for visitors, followed by spaces for internal collaboration and diverse working spaces as you move deeper into the office. The stunning surface materials of the original architecture, such as the black marble and teak, combined with the intricate oak parquet floor and tranquil colours create an effective but subdued atmosphere for the renewed facilities. The large windows and the harmonic view of the office frame the landscape opening across the Töölönlahti bay and Helsinki Railway Square. The shopping centre that is located in the same building tops off the high-quality experience with its restaurants and retail venues.

The premium office was designed together with the property owner

You cannot get any closer to the city centre. The Citycenter office premises near Helsinki Railway Square comprise three buildings: Kaivokatu 8, the Saarinen Building and the Tower. We set out to renovate the top floor of Kaivokatu 8, the core property of the Citycenter complex, together with the property owner Sponda.  We converted the traditional office rooms into a versatile and modern work environment, respecting the architect’s vision. “The aim was to design high-quality office premises that will also impress international visitors – smoothly flowing space where the view is particularly important,” says Jenni Herkama, Lead Designer for the project. “We wanted to create a premium, pleasant workday experience that supports recovery,” says Aino Keto, Interior Architect.

The design of Citycenter was guided by the following design drivers that were specified with Sponda:

  • a modern office that adapts to different uses
  • a premium atmosphere that also appeals to international stakeholders
  • highlighting the unique qualities of the space while respecting the original solutions

Rune & Berg Design was responsible for the interior architectural design, fixture design and the graphic ideas, as well as the modelling of images for the marketing materials. The design process also included analyses related to the WELL and BREEAM certifications. “We were responsible for the spatial programme, in other words for defining the spaces that make up a modern office, as well as for the aesthetics, material choices and details design,” says Jenni.

Unique space down to the smallest details

Each detail of the over 2,000-square metre office floor has been carefully selected and is suitable for diverse use. The architecturally largest change was achieved by opening up the space so as to highlight the view. The railway square side is designed for joint use with customers. It can be separated from the rest of the space with a glazed wall and access-controlled doors. The rounded reception desk between the two sides serves as a counter at the working café. There is a small kitchen at the other edge, enabling even more extensive catering. “We designed the property so that it would serve all the needs arising during a workday as well as possible. We analysed the needs and workflows of different users,” Aino says.

The spirit of the 60s and the finished details make the space unique. “In the design choices, we respected the solutions of the iconic 1960s masterpiece, while updating it to modern times,” Jenni says. For example, the windows have been renovated and the air conditioning renewed, but the technology is hidden inside the window benches, which does the space more justice. Brass trim, which is typical of the era, has been used at material joints. The end result is an office with an exceptionally high-quality look and feel.  “When the lift doors open and you step into the space, you feel like you are in a high-class place where world-class experts work,” Jenni says.

Would you like to learn more?

The other floors of the Citycenter building are also being thoroughly renovated.
Read more in an article on Helsingin Sanomat (in Finnish).

Nordhaven

An office for financial experts,
down to the last detail

Financial advisor company Nordhaven’s office, located in one of Eteläranta’s historical high-value properties, has been renewed. The new office combines timeless tones, classic materials and inventive functional solutions. The customer experience is also more cohesive than ever: the calm and stylish lobby and its logo wall welcome visitors, the new kitchen is great for coffee breaks and display art serves as a natural conversation starter. The visually calm spaces have been designed down to the last detail, evoking a feeling of trust and reliability for clients and peace of mind for employees.

Sensible and impressive spaces
for a high-value property

The approximately 20 Nordhaven employees in Finland work at a renaissance-style stone castle in Kaartinkaupunki. The location has a beautiful view to the sea over the South Harbour. The interior’s features and atmosphere were previously not in line with the quality and reliability of Nordhaven’s services. “The project’s aim was to renew the spaces to correspond to Nordhaven’s characteristics and product, their brand image. They have a certain level of quality in everything they do, and we wanted to make that visible here”, says Riina Ruska, the project’s Lead Designer regarding the design work.

The spaces were designed according to
the following design drivers:

  • Nordhaven’s reliability and displaying their strong experience in the field
  • accounting for factors related to the customer experience from the moment of entry
  • improving functionality with inventive methods

Nordhaven’s office spaces saw a change over a 240-square-metre area, which included the lobby, hallways, client consultation spaces, workspaces and a kitchen. Rune & Berg Design was responsible for the interior architecture design of the project. “The most important thing was that the spaces are in line with their intended purpose. For example, we installed new lighting in the meeting room which used to be a workspace, and the walls were removed from the kitchen, making space for a service point”, says Riina.

Small changes for a more atmospheric experience

The changes to Nordhaven’s spaces were large, even though there were no structural changes besides removing the kitchen wall. “During photographing, we heard a person who had previously visited the space spontaneously exclaim ‘Wow, vad har hänt’ (Wow, what’s happened?)”, Riina says, smiling. The much more atmospheric office was created by adding colour, softness and quality to surfaces and furnishing. Detail work also played a key part in the look: the consistent round design of light fixtures makes the office even more cohesive, for example.

When the spaces were renewed, special attention was paid to the customer and employee experience. A brass logo wall was added to the entryway, and the hallways were paced with rail lighting and oaken finger panels. The meeting rooms were toned with mint green walls, more acoustic surfaces and soft textiles to lighten the atmosphere. A suggestion was made to pair the workspace for analysts and individual workspaces with a one-person Teams space that is suited for hybrid work. The curated art from the Rikhardinkatu art lending services puts the finishing touches on a high-class experience.

Would you like to learn more about similar projects?

Read about Rettig Group’s renewed head office.

Vaisala

Hybrid work concept drives ways of working and spatial design

The cooperation between Vaisala and Rune & Berg on the development of work environments dates back to 2018. However, the cooperation was taken to a whole new level when the COVID-19 pandemic revolutionised the working culture and places of working, shifting the focus to working in multiple locations. This transformation was particularly important for Vaisala, as its business is founded on creating new innovations and encountering people across team and location boundaries. We helped the Vaisala management to specify the most important policies for hybrid work regarding working methods, the role of the office, types of premises and use of space. The hybrid concept served as the basis for designing the offices in Vantaa and Keilaranta, and it has also been used internationally.

Developing an attractive campus together

Since the 1930s, Vaisala has grown from an invention of one man into a global listed company with over 2,000 employees. Its headquarters are the Vantaanlaakso campus, with thousands of square metres of office and production space and a wide range of different experts, from sales to R&D specialists. The aim of our work was to promote a culture where people and ideas can move easily and where the office has a clear role to play as part of multi-location work. “We have defined the types of spaces that support future work, promoted the development of the work culture and supported various levels of the organisation during the change,” says Sini Ala-Nikula, Design Strategist for the client. “Reinforcing the so-called campus approach has become particularly important. Vaisala has exceptionally large premises that can be developed together,” adds Jenny Soldan, Design Strategist.

The commonly agreed design drivers guide the cooperation:

  • The attractive campus has a clear role, and it offers relevant services to employees
  • The physical work environment corresponds to the new ways of working
  • The organisation has moved from private work rooms to shared use of spaces

Rune & Berg Design was responsible for designing the concrete spatial changes in Vantaa and Keilaniemi and acted as a partner in defining the space types and working practices for hybrid work and implementing the change. “The development of Vaisala’s work environments is based on strong top management support and insight, as well as the needs of supervisors and teams. Vaisala’s Future of Work working group and property management, IT and communications experts have also participated in the cooperation. Together with them, we have also developed communications that support the change and defined technological solutions for different spaces to support hybrid work,” says Sini.

Keilaranta office verifies the change

In addition to the Vantaa campus, the Keilaranta office, which was completed in late 2022, has been designed on the basis of the hybrid concept and the working methods and types of spaces outlined in it. The approximately 1,000-square-metre office on the fifth floor offers areas for both focused work and social encounters. The sea views overlooking the Keilalahti bay and local services make the work day experience even better. “Vaisala wants to offer the best possible environment for work. The Keilaranta office adds variety and scope to the network of office locations that Vaisala’s employees and partners can use,” Sini describes.

Sentio Insight measurement was carried out before and after making spatial changes in both Vantaa and Keilaranta, and it showed that the functionality of the premises has improved by up to 20 per cent as a result of the changes. “The measurement includes straightforward matters, such as the functionality of the furniture, but also emotions and softer aspects related to the working environment. The development of the working environment requires this kind of measurements in order to indicate the direction of development,” concludes Jorma Lammila, Development Director at Vaisala.

Would you like to learn more?

Learn more about the Sentio Insight measurement carried out for Vaisala (in Finnish).

Arkadia n:o 6

A timeless and memorable five-star property that is full of life

Arkadia n:o 6 is a property that simply takes your breath away. The rugged architecture, the finished facade and inviting lobby with its impressive lighting attract attention from afar. The first impression is of a five-star hotel: dimmed lighting, brass details and an on-site lobby service create a high-quality atmosphere. In this space, covering nearly 24,000 square metres on eight floors, you’ll never get lost: all entrances are manned by a professional lobby service, either in person or virtually. Highly visible signage makes it easy to move around. An easily visible elevator lobby opens up from around one corner, where the classic rugged atmosphere continues. Regardless of which floor you find yourself on, Arkadia n:o 6 is the best place for business.

Owned by the real estate and management company Sponda and located in the heart of Helsinki next to Narinkkatori square in Kamppi, Arkadia n:o 6 grabs your attention thanks to its impressive lobby and renewed facade proudly displaying the Arkadia n:o 6 logo. Originally designed by Einari Teräsvirta and completed in 1977, the property was renovated with users as the focus. The exterior and interior guidance of the property was clarified and harmonised, and the visual appearance of the property underwent a transformation. The facade visibility, the main lobby and elevator halls, as well as the toilets and the restaurant were modernised. At the same time, the tenants’ own office spaces were renewed to better meet their needs. The comprehensive renewal project attracted considerable attention already from the start, and since then the premises have been fully leased.

From an old loading dock to a stylish meeting place

The direction of the renewal of Arkadia n:o 6 was determined in cooperation with Sponda and Tengbom Architects, based on Gensler’s spatial strategy guidelines. Rune & Berg’s role was above all to define and bring the design vision and the desired customer experience to the space through interior design choices.

The following were selected as design drivers:

  • Easily accessible
  • Distinguishable
  • Memorable
  • A timeless classic
  • 5 star quality

The goal was to turn the property into a stylish meeting place that serves the diverse needs of its users to meet and work: business by day, wine & dine by night. An inviting square was created from the lobby where employees, customers and residents of the city gather to meet. The former loading dock was transformed into an elegant lobby space, which is easy to find whether you walk or travel by bicycle, car or public transport. Typically, the materials used in the facade, such as concrete and brass, recall the history of the space. The lighting, which can be modified according to the time of day, the seasons and use situation, gives the space a pleasant atmosphere.

Thoughtful user experience with respect for architecture

The ruggedly elegant atmosphere of the lobby continues throughout the property. It is easy to move around thanks to the unified signage and carefully considered functionality. The main lobby provides access to a street-level café and restaurant, which was not previously directly accessible. If desired, the almost five-metre doors connecting the different spaces can be opened, turning the lobby and restaurant into one large space that can be used by tenant companies to host large parties, for example. This is an impressive experience as the large, open space recalls the lobby’s past as an outdoor space and creates the impression of the movement of air and wind in the square.

Thanks to the well-thought-out signage, it is easy to find the user or space you are looking for. The logos for all tenants are visible on the facade and they also catch the eye as soon as you enter the lobby. The logos are projected onto the wall in the main and elevator lobbies with gobo lights, which are easy to update if needed. Copper signs guide you to the various spaces, such as parking garages, storage and warehousing spaces, restaurants, cafes and shared meeting rooms. The typographical language of the logo is repeated in the typography – making it easier to understand the spaces that belong to the property. The five-star user experience is crowned by the facilities in the property and the surrounding area, such as shower and dressing facilities, electric car charging, the Farang restaurant and the diverse culture of the local area.

Want to learn more about Arkadia n:o 6?

Read about the renewal project (in Finnish), for example, in Projektiuutiset or on the website of Architects Tengbom, the main designer of the project.

Studio Aula

Studio Aula – an accessible hub of creative art

The arts and crafts workspace Studio Aula, which opened on Sörnäisten rantatie in early 2022, is part of the disability services provided by the Aula foundation. The lunch venue Teko, which is run by Aula’s customers, and the Putiikki shop that sells works of art made at Studio Aula also operate on the same premises. The Aula atmosphere is soothing: the gentle pastels against white let the arts and crafts created by the customers shine. Thanks to the versatile furniture that has been designed for different user groups in mind and the durable materials, the space is adaptable for many different uses, from painting workshops to intimate get-togethers.

Space for meaningful work and recreation

Aula is a non-profit organisation that helps people with disabilities and people who need other kind of special support in living their life to the fullest. Aula helps its customers to find their individual path to working life. The aim of the project was to create a functional and visually appealing space for both the customers and the staff. “We wanted to offer new kinds of day-time activities for our customers. The starting point was to have enough space and air and allow the customers to retreat to their own peace even in the presence of others. The end result surpasses all expectations,” says Nina Sohlberg-Ahlgren, Head of Operations at Aula. “We set out to create a good, beautiful and functional work environment, not a space dedicated to special groups – while we of course took into account sensory defensiveness and other special needs,”, Riina Ruska, Lead Designer for the project continues.

Design drivers of the project:

  • functional and visually appealing space
  • room for arts and crafts created by the customers
  • equal and soothing experience for different customers

Rune & Berg Design had the great pleasure to be part of creating Studio Aula, a space brimming with creativity. We were responsible for the interior architectural design, specifying the furniture and materials for the working, break and social premises used by Aula’s customers, as well as the shop, lunch restaurant and lounge that are open to everyone. “This cooperation has been excellent, and everything has gone smoothly. Riina grasped the project on day one – she clearly understood what the environment and our customers are like”, Nina says, praising the cooperation.

Room for art

One of the most important starting points of the design was taking into account artistic work in the furniture and materials of the different spaces. Studio Aula has a textile workshop where the customers can weave, print, sew, knit and crochet. The art workshop is suitable for painting and drawing. All the surfaces and materials of Studio Aula are paint and dye resistant and easy to clean, and their colours are forgiving. “The whole location serves as an exhibition space for the creative works,” Riina sums up.

The Studio Aula premises also serve as an exhibition space for the arts and crafts created in the studio, which is why their overall look and feel is neutral, allowing the art to shine. There are two kinds of exhibition surfaces: surfaces that the customers illustrate themselves and surfaces on which the works on art can be placed on display. Art is an important part of Aula’s operations, and it develops continuously: “A new jewellery artist starts at Aula next week,” Nina says.

Solutions for the needs of different customers

The customers of Aula include different kinds of people with a wide range of needs and limitations. For example, some of the customers are overly responsive to sensory input. To ensure that the furniture is pleasant for all users, we paid particular attention to their durability, ergonomics and adjustability. For example, there are desks of different heights, both for standing and sitting, and the chairs have extensive adjustment options. “At first, we were worried that the large factory-like space would be too resonant and disturbing to noise sensitive customers. But it turns out they have not reacted to it,” Nina says, describing the project’s well-executed sound environment.

The users were also taken into account in the Studio Aula colour palette, which is based on the psychological effects of colours. Soothing pastels were selected for the space, because they are also suitable, for example, for customers with ASD. However, the subtle colour scheme has enough contrast so that customers with limited vision can see it clearly. “The colours are beautiful and relaxing. Our Italian guests just complimented the place and the interior design,” Nina says.

The Association for Finnish Work has awarded Aula with the Finnish Social Enterprise Mark.

SYNLAB Finland

Lobby and sampling room concept
for several locations

Laboratory tests and other examinations can feel slightly intimidating. The SYNLAB locations that have been renewed according to the new concept offer a calming experience for the customers and help the personnel to carry out their duties. The aim was to create a spatial experience that is based on professionalism and high quality, as is reliable medicine. The new visual look and the functional improvements create an exceptionally comfortable work environment for medical professionals and a sense of safety for customers – relax, you are in good hands. The calming effect of the space and the situation result from the warm atmosphere, unhurried customer service and the sense of knowing you are in the right place. The signs and the clear space make the services easy-to-use and increase SYNLAB’s image as an approachable operator.

Aiming for a high-quality and warm concept
that adapts to different locations

Private laboratory and imaging services provider SYNLAB has 35 locations across Finland. The concept development project between SYNLAB and Rune & Berg Design started with developing the customer experience: the aim was to create a warm, high-quality and approachable customer experience instead of the clinical atmosphere that is typical of the health and welfare sector. The objective of the project was to design a lobby and sampling room concept that can be easily and cost-effectively implemented in different locations, regardless of their size and architectural features, and that supports the customer experience target.  “We wanted to create a professional and high-quality environment for customers and personnel. We hoped that people would find our spaces smooth and pleasant to use and, on the other hand, that the concept would not be too upscale for our brand image,” says Saana Mannerhovi, Marketing Director for SYNLAB, describing the objectives of the project.

Design drivers of the project:

  • customer-centred, comfortable space and look
  • applicable to different kinds of locations
  • in line with the SYNLAB brand and values: easy, affordable and understandable
  • considerate of different user groups, for example, the elderly
  • high-quality, warm, calming, clear and safe experience

Rune & Berg Design was responsible for the concept development of the lobby and sampling room and the graphic look. The concept covers the materials and colours of the waiting room and sampling rooms, the customer service desk and furniture, and luminaires and equipment. The team also developed separate concepts for the facade elements and signs that can be used in different locations and situations.

The new concept makes the locations more consistent and supports agile design. The concept will be implemented in several SYNLAB locations across Finland. For example, the SYNLAB clinics in Kamppi, AINOA in Tapiola, Chydenia in Kokkola and Ratina in Tampere have recently been renewed based on the new concept. “The transformation from old to modern is very apparent. The look and feel of the renewed locations is elegant, calm, smooth and high-quality,” Saana says. “You coached us well. You had a good and clear process: when is the concept checked, does it need any changes and, if so, the changes are documented in the concept handbook,” Sanna continues.

Clear and natural space and cosy lighting create a calming experience

The SYNLAB locations were transformed into a place where the patient can relax and rest assured that they are in good hands. Various practical requirements were taken into account when designing the reception and sampling rooms. For example, they had to be anti-bacterial and have sufficient lighting for the procedures and safety. However, the end result is humane and clear: soft colour palette and lighting, calming natural colours and the placement of the logo, reception desk and receptionist so that they can be seen directly from the door make the experience less clinical. The wayfinding system with wall and room signs help the users to find the right place.

The calming atmosphere is supported by natural elements, such as soft and nest-like sampling rooms, warm wood shades and nature-inspired art. The renewed premises are decorated with unique nature art made from materials such as moss that take the customer’s mind off the sampling event and any concerns it might raise in them.

Outdoor and indoor signs guide to the right place
and complement the high-quality look and feel

The concept also included exterior and interior signage. Rune & Berg’s concept guidelines make it easy to harmonise the decals, illuminated signs and stands outside each location. Thanks to the graphic elements, customers will recognise SYNLAB immediately, regardless of the location. The interior signage, such as wall signs and room numbers, help the customers navigate the space after the reception. Rune & Berg designed several versions of the exterior and interior signs, allowing each location to choose the alternative that suits its architecture the best, taking into account customer paths.

The alternative facade graphics and signage make the services easier to use and give a final touch to the high-quality, calm experience. The decals create a sense of elegance and reliability even before the customer steps in. The underlying idea of the window decals is to keep the space visible from the outside. However, the coverage they provide varies by location and by the spaces behind the decal. For example, the decals of sampling rooms provide more coverage to ensure privacy. The signage, for its part, help the customers to find their way within the space. The signs were designed with a mind to different user groups: sufficient size and high contrast ensure readability, even for elderly customers. And the toilet signs have both an icon and text, because people differ in terms of which one they find easier to understand. “The result is practical, elegant and calming – just as we planned at the beginning,” Saana concludes.

Herttoniemi Library

A new service model combines youth services with a library

The Herttoniemi Library has energetic colours, interesting art and varied spaces that invite visitors to take a closer look at its services. The multipurpose facility is one thousand square metres in size, and it offers a lot more than just traditional library services. You can find a youth space and different types of shared spaces, such as a studio and theatre hall and a quiet working space. Each space in the library reflects the local culture with its own story and offers much to explore on every visit. Another key concept is equality: everyone can enjoy the library, from young people to local residents to library employees. There are spaces for every need, whether you come in to enjoy a relaxing story time, to work on your own or to participate in lively events.

Concept that redefines a library

The Herttoniemi Library, which is part of the Helmet library network, and Herttoniemi’s youth centres moved to new facilities in the local service centre Hertsi in May 2020. The City of Helsinki and the City of Espoo have, in fact, moved other libraries into shopping centres for easier access and to make the libraries closer to the lives of local residents. When the Herttoniemi Library was changing locations, the decision was made to also redefine the concept of a library. The aim was to create a new service model that combines a youth space and a library and supports the local culture in Eastern Helsinki. At the same time, the employees wanted more peaceful workspaces that supported recovery.

The library was designed according to the following design drivers:

  • a new type of service model
  • supporting local culture
  • bold, exciting and inviting

Rune & Berg Design was responsible for the Herttoniemi Library’s overall concept, interior design and graphic look. User needs and service paths were key features in the design: the project included service design workshop, surveys and six visits to other libraries to find the best solutions. Participants in the project included the library staff, customers of different ages and young people who spend time in the youth spaces. The users who participated in the workshops were keen on colours and an atmosphere that were bold, exciting and inviting. “Without understanding user needs, we would not have chosen such a colourful look”, says Sara Tuohikumpu, Lead designer of the project.

Inspiration from books and the emotions they evoke

The new Herttoniemi Library charms with its strong colours and fantastical atmosphere. As soon as you walk through the door, it feels like stepping into another world, with new stories in every space. The design was inspired books – both the stories they tell and the emotions they evoke. The aim is to bring those stories and emotions to life with the use of space. The art, in particular, helps in creating the fantastical atmosphere. The art was brought into the library in a variety of ways: the library hall is an art exhibition space for residents, and the youth living room is decorated by art from the young people themselves. The cherry on top is the works by Lasse Juutti from the Helsinki Art Museum. These pieces are displayed on the great walls of the library hall.

“The locals wanted the library to have more ‘samba, rumba and colours’ in its look. With that in mind, the new library has a strong splash of colours that leave an impact. I hope that it gives users the feeling that they do not need to limit themselves – not in art, music or culture in general”, says the project’s interior architect Johanna Happonen.

Much more than a traditional library

The Herttoniemi Library is more a local cultural centre than a traditional library. The opening hours and the library’s services were expanded, and it can also be used independently. In addition, the library plays host to different events and art exhibitions. “The inspiration and features of the Hertsi library were created by listening to the locals. The library is a place that offers a wide variety of leisure services, and the place’s look represents the locals. It is always great to be able to have a larger impact on people’s lives”, Johanna says happily.

In addition to services, Hertsi has several different spaces: the staff has office and break spaces, while the citizens have access to an inspiring library hall with its book recommendations as well as a quiet working space that can be accessed independently. Special attractions include a music studio and the children’s Satukattila space, where the family’s youngest can dive into the wonderful world of stories. Young people have access to the shared lounge and workspace in the youth space, a shared kitchen and entertainment and exercise spaces.

The new Herttoniemi Library is a lively meeting place with the style of Eastern Helsinki, where each space is its own world. The library’s customers and employees as well as young people can enjoy art, events and reading, each in their own way, in a story-filled and evocative environment. During the opening, 81% of the 319 respondents who gave feedback said that the library and youth space make Herttoniemi an even more attractive place to live.