BUSINESS CULTURE AND UNIQUE CUSTOMER EXPERIENCE WITH THE HELP OF INSIGHTFUL DESIGN AND BRAND RESEARCH.

Rune & Berg Design is a design company that specializes in designing and developing meaningful experiences. Our work is based on listening to our clients and forging a partnership with them that starts with understanding the strategy of our client and understanding the end user; our work crystallizes in a visually insightful outcome.

A meaningful experience is born out of positive experiences and added value. Inside a company, a meaningful experience is born amid the business culture and employee experience; it’s reflected in the customer experience that takes place in the customer interface. The interaction between the business culture and customer experience forms a seamless entity between management, employees and clients.

When developing business cultures, our focus is always on the employee experience so that it’ll support the company’s strategic goals in the best possible way. We utilize research and observation to strengthen user understanding. It’s incredibly important to include employees in the development project. We help our client make the change from beginning to end.

We approach the customer experience and business culture with the help of a brand and design strategy and visual identity. These tools give depth and width when you want to manage and develop a company’s strategy, competitiveness and employer branding, and study how successful the project has been.

We specialize in how personal experience becomes meaningful — something concrete.

Brand

Brand management is systematic work based on management’s vision and the company’s goals.

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Strategic Design

Strategic design is used to determine the visual identity of a company; it’s a direct continuum to creating a brand platform.

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Visual Identity

The outcome of our service process is a strong and insightful visual identity; it’s one of the most effective ways of making your company known and improving customer experience in different channels.

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Brand

A brand platform is a map for all the marketing activities of your company. It starts with the strategic question, “What does the brand need in order to become desirable in the eyes of the target group?” to the careful implementation of it: “How to keep the brand promise in the customer experience?” The role of the brand platform is to make sure that the solution we create for our client will create long-term value, strengthening the brand in a desirable way.

Brand strategy is key to a meaningful customer experience and profitable business culture. A successful crystallization of a brand platform will make your company stand out and give your business a clear focus.

We believe that a brand is an overall experience. To its target group, a strong brand is meaningful and credible; it stands out.

Examples of brand-related assignments are brand-repositioning strategies in relation to competitors, brand resonance studies and workshops that facilitate the crystallization of the core of the brand.

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Strategic Design

Strategic design is used to determine the visual identity of a company; it’s a direct continuum to creating a brand platform. A brand strategy defines what the visual identity will communicate. Strategic design defines what sectors and elements the visual identity consists of. It will be a guide when designing anything visual, without forgetting functionality.

At its best, strategic design is long-term planning that also guides the company in managing their projects—it helps managing the customer experience from beginning to end. A design strategy is a map for the creative director of the company; it’s the strategic part of design and pays attention to all customer and staff member touch points. By touch points, we mean the concrete service elements that the customers and employees come across with: physical space, virtual interfaces or encounters between people.

A clear design strategy is an essential tool in creating a memorable customer experience and strong business culture. It will take your customers’ needs into consideration and help your product stand out. It will help make your company’s values and goals a visible part of your company’s everyday life.

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Visual Identity

The outcome of our service process is a strong and insightful visual identity; it’s one of the most effective ways of making your company known and improving the customer experience in different channels. It can be used to create a meaningful experience that will strengthen and support desired mental images.

Visual identity always shares the same goal as the company’s commercial goals; it supports these goals. A quality end result that will be remembered requires good ideas, not a limitless budget.

A strong visual identity will strengthen a company’s business culture and help communicate desired strategic goals. It’ll help you make a strong and comprehensive impression and guide people to behave in a new way.

We’ll build your company’s identity by looking at the overall concept of your company and using spatial and graphic design methods; our services range from designing printed matter to creating an overall spatial experience.

A brand strategy determines what we want to communicate with the visual identity. Strategic design defines what sectors and elements the visual identity consists of. A visual identity will breathe life into your brand — it will make it visible and concrete.

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